The following is an excerpt from Michael Kowalski's "Guide to Marketing Your Business Online" available for purchase at Amazon.com
As an owner of a local business, you are probably suffering from a drop in demand for your products or services as a result of the economic recession most areas have been suffering from over the past few years. Statistics show that small local businesses are making 30% to 50% less than they were just a few years ago. Some of the trades and businesses that comprise this statistic include plumbers, dentists, locksmiths, restaurants, plastic surgeons, accountants, carpet cleaners, contractors, and landscapers.
Unfortunately, marketing techniques that were once a solid and reliable way for local businesses to use to reach their market in the past are no longer working. This means telephone directory ads, newspapers and other types of hard copy advertising are simply not bringing in business. That's because people simply don't use them anymore.
Businesses that are still using such outdated forms of advertising are throwing away thousands and thousands in expenses on ineffective marketing every month. If you are one of those people still investing in such ads, ask 10 people where their copy of the phone book is. Most can't tell you or will tell you they put it in the recycling bin shortly after it arrived. What does that tell you about the money you're spending?
Consumers are looking more and more to the Internet to find information about the services and products to use even when they are looking locally. Therefore if businesses want to reach new customers they simply must have a quality Internet presence.
Today's most effective websites are well thought out, interesting, personable and informative. They utilise a variety of savvy online marketing techniques in order to stand out from their competitors. If you have a site with no keywords in it and almost no backlinks, you are missing out and will never get to the top of the search engine results.
As an owner of a local business, you are probably suffering from a drop in demand for your products or services as a result of the economic recession most areas have been suffering from over the past few years. Statistics show that small local businesses are making 30% to 50% less than they were just a few years ago. Some of the trades and businesses that comprise this statistic include plumbers, dentists, locksmiths, restaurants, plastic surgeons, accountants, carpet cleaners, contractors, and landscapers.
Unfortunately, marketing techniques that were once a solid and reliable way for local businesses to use to reach their market in the past are no longer working. This means telephone directory ads, newspapers and other types of hard copy advertising are simply not bringing in business. That's because people simply don't use them anymore.
Businesses that are still using such outdated forms of advertising are throwing away thousands and thousands in expenses on ineffective marketing every month. If you are one of those people still investing in such ads, ask 10 people where their copy of the phone book is. Most can't tell you or will tell you they put it in the recycling bin shortly after it arrived. What does that tell you about the money you're spending?
Consumers are looking more and more to the Internet to find information about the services and products to use even when they are looking locally. Therefore if businesses want to reach new customers they simply must have a quality Internet presence.
Today's most effective websites are well thought out, interesting, personable and informative. They utilise a variety of savvy online marketing techniques in order to stand out from their competitors. If you have a site with no keywords in it and almost no backlinks, you are missing out and will never get to the top of the search engine results.
About the Author:
The advantages of a proper a planned internet marketing solution plan often outweigh the disadvantages.. This article, Online Marketing for Local Business is available for free reprint.
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