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Despite Having Plenty Of Competencies To Use, Future Employers Will Not Be Overwhelmed

By Jon Izzard


I am in a tricky place. I require a job very urgently. I have schemes going which will, I am certain, be fruitful in the longer term with regard to affiliate marketing and the SEO which supports the fishing website which I am operating. No, this is not the challenge. What is, is the meantime which is round about, by my calculations, now. My own resources have dwindled into the red levels and this is why I need a job.

The difficulty I have with that is that my talents are, to be blunt, useless to a prospective employer. I have lots of them, don't get me wrong, I know stuff and can do lots of stuff perfectly well employing the knowledge I have. The trouble is that practically all of the stuff of which I speak is self taught and not really been used commercially. Let me provide an example.

In the spring of last year, I answered an ad at the Jobcentre Plus website advertising SEO, which wasn't something I was aware of about, but that did not matter according to the advert. So I replied and spoke to one of the directors of the business which was named Kalmindon Ltd (hopefully the day won't come when you'll be pleased I said that). I arranged to meet him at a Job Centre just north of Birmingham and we talked more and I was highly pleased with the bloke who's name is Jim Akin (see brackets above) and really wanted to work with him. I needed to pay for the training (as explained in the advert which was 2500 plus VAT but because I had some money due from my late grandmother's will, I borrowed the money, met Jim again at a Job Centre in Leamington and handed it over. And since Jim and Kalmindon (jointly owned with his brother John, see previous 2 brackets) guaranteed paid clients on completion at good rates, it was not a gamble.

By the time I got home, the teaching website was available for me and I got going. It took about 6 weeks to finish, a bit longer than I had anticipated but as I was coming towards the winning line, I emailed Jim to warn that I was nearly ready for the first client he had guaranteed to supply. John Akin rang me a few days later to tell me that he was in the process of getting the agreement in place for my 1st client, but in the meantime I could get some practice by working on doing the SEO for a website they'd constructed for a client that had gone bust but they were looking to sell it and the domain name. I was happy to do that and I went about doing real world SEO.

Anyway to cut a long story short, Kalmindon and Jim and John Akin were operating a scam. There were no third parties and never would be, the whole motive was to get people to pay for an SEO training programme and fob them off for as long as they could. But in the meantime, reaching the point where I realised that I had been tricked had taken many months and during that time I had spent an awful lot of my own money including the majority of the estate my grandmother had left me. I attempted to get some freelance SEO employment for a while and promoted my own website that offers SEO, affiliate marketing services as well as IT support and software consultancy to small business in the Stourbridge area.

Because this wasn't working very fast I had a look at affiliate marketing as a possibility and decided to have a go, set up a shop online and signed up for several affiliate marketing programmes and placed businesses with an angling theme on my site. So now I am creating the SEO and it is climbing rapidly up the search engine rankings but is not yet approaching the top, so I have been creating pay-per-click advertising as well to attract traffic in the meantime.

So you see I don't really have a great deal that a potential employer would look at as regards SEO and say "that's the lad for us" as what I have isn't real commercial experience and the same goes for php programming and web building competencies because I learnt myself when I needed to acquire them for something I was doing and have only very limited use in a commercial setting and the rest of my IT competencies were last used so long ago as to be completely useless now. And of course, I do not have a degree. If I did of course, there'd be no problem since obviously I could do anything if I was a graduate, but it wasn't important in the mid-80's. All I can offer is experience and knowledge. If there's no alternative, I'll have to go on the game, drive down to the harbour and work my passage aboard ship.

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